By Dave Nyczepir
Route Fifty
Cloud-hosted LAcity.org went live in January, and since then the city of Los Angeles’ government has set about improving site functionality—particularly where it comes to digital citizen engagement and service delivery.
With nearly 4 million residents scattered across 469 square miles, enough to fill the Rose Bowl 100 times over, reaching decentralized users through their mobile devices is key.
The city government was no stranger to the Great Recession, losing 40 percent of its municipal workforce since 2008—it currently stands around 40,000 employees—so it was forced to make smart choices about which platform to invest in for maximum citizen reach.
“Cities want to convert you into some service, so it’s all about personalizing the visit and putting that in context based on what you’ve just visited to offer the next thing for you to do,” Todd Akers, Acquia public sector vice president, told Route Fifty in an interview. “Many of them will use products from us to capture info and have a profile kept about you with a tag if you’re anonymous that knows exactly who you are based on your IP or previous visits.”
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