By Neil Sholay
City AM
In case you missed the news, the Teletubbies are returning to our TVs. And they’re sporting a new look – they are now complete with touch screen bellies. Considering that (most of) the audience won’t be able to speak properly yet, this is a telling sign that the UK is now fully immersed in the digital age.
The smartphone has become the poster-child for this paradigm, thanks largely to the generation that grew up watching the original Teletubbies in the 1990s – millennials. Interactive technologies are at the heart of how young people access information, and communicate with their peers and the companies that matter to them.
THE NEW TOOLS OF THE TRADE
With millennials making up a growing proportion of London’s workforce, employers need to ensure that they provide the tools and experiences to attract young employees and keep them engaged, by allowing them to make the most of their digital skills. Not only is mobile the platform of choice for millennials – for a significant portion (over a third), it is their only form of interaction.