By Aarian Marshall
Good Magazine
Amsterdam has a few distinctive features that can prove intimidating to visitors: tall and attractive locals, a particularly progressive view of cannabis, a legal red light district, and, of course, an enthusiastic bike culture. An estimated 63 percent of Amsterdammers use their bicycles every day.
Now there’s a speedy (and free!) way for tourists to gain entrée into at least two of those elements that make Amsterdam special. The bike rental company Yellow Bike is rolling out its “Yellow Backie” initiative, which takes advantage of the time-honored Dutch tradition of hitching a ride on a friend’s bicycle luggage rack and transforms it into an unofficial ambassadorship program.
The program works like this: Starting August 13th, 40 Amsterdam locals and volunteers will swap their luggage racks for new, free, yellow ones. If a tourist sees a bicycle sporting one of the distinctive racks on the street, they’re invited to yell, loudly and enthusiastically, “Backie!”
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