By Winston Binch
AdWeek
The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was time to use that brainpower to solve an important issue facing every Californian.
In June, our invention team here at Deutsch, in partnership with USC, Hack for L.A., Global Shapers and the City of Los Angeles, put on the city’s first Futurethon—Saving Water—a 48-hour hackathon aimed at inventing solutions to hack the California drought. Saving Water was one of four tracks in L.A.'s National Civic Hacking Weekend event.
The turnout was impressive. The 500-person venue was standing room only and included everyone from students, teachers and farmers to advertising and technology professionals. Ages ranged from 13 to 73, and the buzz was palpable.
Mayor Eric Garcetti kicked off the day with an impassioned speech about the importance of innovation and the future of L.A. as well as the need for greater water conservation and new engineering solutions.
Read full coverage here.