By Greg Jarboe
ReelSEO
At the industry reception for VidCon 2015, I met Jessica Bautista, a Digital Journalist for the Town of Gilbert, Arizona. That’s right, a town with a population of 239,277 had sent a “digital journalist” to cover the industry track, which attracted more than 2,000 professionals from over 600 companies that are building the future of the online video ecosystem. Hey, you can’t make this stuff up.
Now, most of the other people in the “Industry Only” zone on the third floor of the Anaheim Convention Center were advertising agency executives, brand managers, media and network executives, or technologists and platform executives from companies across the online and traditional media ecosystem. As both a former editor of a weekly newspaper and a former elected official in my small town, I figured that there was a big story behind the story of Bautista’s assignment. There was. This week, I got a chance to interview Dana Berchman, the Chief Digital Officer of Gilbert, Arizona. Here are my questions and her answers. But first, take a look at what it means ‘Growing up Gilbert':
Read the full interview here.
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