By Angel Philip
Milwaukee Journal Sentinel
Scott Schwebel worked in the Historic Third Ward in Milwaukee more than 20 years ago, and what he saw on the streets then was far different from what he sees now.
Colectivo Coffee, a local chain of coffee shops where Schwebel now works as vice president of brands, marketing and retail, has made biking culture an emphasis at its stores. Outside its location at the Third Ward, there are bike racks with bar tops on them where people can park their bikes, drink coffee and socialize. The company also has advocated for bike safety and partners with biking organizations.
Touting the economic, environmental and health benefits of alternative modes of transportation, biking advocates, city officials and developers say improving infrastructure for both pedestrians and bicyclists will help spur growth in Milwaukee.
Recent projects, such as the addition of bike lanes and pedestrian infrastructure in parts of the city, along with the continued expansion of the city’s bike share program, point to a future in which Milwaukee’s streets will be more accommodating to various forms of transportation.
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