Why Is Santa Monica Measuring Resident Wellbeing?

Knowing how many people in the Californian city smile at each other on the street, and how much fruit they eat, will help us design better services

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By Julie Rusk, Assistant Director, Department of Community and Cultural Services for Santa Monica

The Guardian

In 2013 we were awarded a Bloomberg Philanthropies innovation prize to create a wellbeing index for the city of Santa Monica in California. It sounded simple. Define, understand and measure what matters most: how people are doing. There was just one thing. No one had ever done it before. There was no model, no textbook and no map. We were heading into uncharted territory.

Guided by a team from different departments (some excited, others sceptical) we set out to tackle this new challenge. We combed through databases and gathered information about crime, transit, libraries, parks, graduation and employment rates. We sorted the data but needed to know more.

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